More than pretty graphics: Canva sets a new bar for how to #leverageyourbusiness
Updated: Dec 23, 2022
You’re seeing sooo many “Happy Holidays” graphics in your feeds this week. (GUILTY!) And where did most of them come from? No surprise: Canva.
“In this day and age, companies have a much greater responsibility than the old mantra to do no evil,” said Melanie Perkins, Canva’s CEO.
Here are three ways Canva’s leadership team is making sure Canva has a positive social impact:
The Canva Foundation was created in 2021 with a mission to solve some of the biggest, foundational problems around poverty. Perkins and her husband Cliff Obrecht, who’s the co-founder of Canva, donate 97% of their stake in Canva, which is 30% of all of the company’s shares and was valued at $12 billion in 2021, to the foundation.
The organization implements robust sustainability practices that, as of 2021, make their entire global operations carbon neutral.
Canva is on a mission to create the most diverse content library in the world and that work includes creating the Canva Represents Fund. The fund is “designed to seek out, support, and champion talented artists from underrepresented communities around the world.”
“I have this very wildly optimistic belief that there is enough money and goodwill in the world to solve all of the world’s problems,” said Perkins when discussing the decision to donate 97%.
As you step away from work for a little holiday reflection, we invite you to ask yourself an essential question: Are you leveraging your business to manifest the world you want to live in?
If not, it might be time to step forward into your own new chapter of leadership. We’re here to help you craft your #communityimpact vision, then bring it to life.
Just give us a ring after the holidays and let’s see what’s possible.